I have finally worked out what my non-fiction brand is. I have just read 'Tricked out toolbox', an ebook by Melissa Bourbon and Tonya Kappes, and something I read in this made me figure it out. It says that for non-fiction, your brand is your platform and credentials. So I got thinking. What is my platform? And it is natural health, healthy eating and being green. My credentials are as follows (in that I have had letters in these magazines):
Green Parent, Natural Health, Healthy and Sainsbury's. These are the main magazines that I have had lots of letters in over the last several years. I have also had letters in local and national papers about the above subjects and TV programmes about the subjects. I have just started to write about wildlife, as I have got a letter in the last issue of The Lady about the ravens at the Tower of London. Come to think of it, I write short stories about a kitten and a squirrel, and articles about the types of birds I get in my garden, for a small press magazine.
So, here is what I think my brand for non-fiction is:
Author of natural health, healthy eating, green and wildlife non-ficion
So, do you write non-fiction? If so, what is your brand, when you think about your platform and credentials?