Discoverability - Publishing in different formats

Today is about getting discovered. One way is to publish your book in different formats. What do I mean? There are 3 that I know about: audiobook, paperbook and ebook.

For those of you who write for children, paperbook is probably the only version to do, esp if you write for younger readers eg under 9 year-olds. I currently write for 7-9s and will only publish in print for that age range, especially that I have discovered children of that age do like paper books more. When I come to write the next series, which will be for 9-12s, I might do an ebook version, too. Children of that age do have Kindles as I have been told by one mother who wanted a book for her daughter who was ten. My previous children's books are only available in ebooks for now, but I plan to start putting them back into print this year.

For those of you who write for adults, all three choices are good options, esp ebook and print. There is also audio. I won't be doing this as I don't make enough money on my adult ebooks to warrant this.

I believe the more formats you have out there, the more readers you can reach. I do like to have print copies of my books to hand, esp if I go to a meeting or a library where I can meet people and show them my book. I might sell a copy or two.

So, if you write for older children, think about publishing your book in print and digital. If you write for adults, think about publishing your book in all three formats.

Why I like doing talks

Yesterday afternoon, I gave another talk at Sydenham Community Library about ebooks. This one was about how to get discovered as an author. Only one lady turned up this time, and only because she worked as a volunteer there. But I had to persuade her to come as she was feeling down after a bad week and was thinking of putting her writing on hold. I said why and to go for it. It was saying this that made me realise that I like giving these talks. So it was just us two. While I was doing the talk, I was getting ideas on how the lady could start writing what she wanted if she didn't feel up to writing a whole novel yet. The more I talked, the more ideas I got and told her. The lady writes non-fiction about her past life. The ideas I gave her were blogging as it's free, writing letters to magazines if she read something that struck a chord with her (this is what I have done and been successful with) and finding magazines that dealt with nostalgia and travel that are connected to what she has written. I was with her an hour, talking about discoverability and how she can start writing again. By the end of it, she had found it useful and I had come away feeling that I had helped her back on track with her writing. This is what made me realise that I like helping people, esp other authors if they want ideas or that little push to get on with things.

I went to say goodbye to the other librarians. I listened to them talking. One of them was giving ideas on how they could promote my talks in the future. There was another lady there, whom I believed had something to do with a reading group there. Plus, she mentioned she was a part-time teacher. Out came my business cards and I gave her one. Another good contact made. Although whether I shall hear anything from her I don't know.

So, if you are an author, esp an indie one and new to publishing, and need that little push with ideas or help getting discovered, come along to one of my talks (listed on my website www.julieaday.co.uk). Or sign up to my newsletter at

http://forms.aweber.com/form/25/1466306025.htm where you can get tips on writing, marketing, news on my ebooks and events. Or pop along to my Aspiepreneur blog at www.hopewithjulie.wordpress.com where I will soon be adding freebies to help authors with their planning.

A buzz after stress

After a few stressful days last week when my mum fainted in our utility room, went pale and blue in the face and I had to call paramedics, I had a buzz on Saturday when I gave my latest talk about publishing ebooks. (Mum is getting better day by day she tells me). Anyway, my latest talk was about platforms, pricing and royalties.

I got there early, even though there was a lot of traffic due to gas works going on locally. I had a chat with the boss of the library. I introduced myself at the desk, and the volunteer I spoke to said that she wanted to come to my talk as she is interested in writing. My talk was booked for 2pm. I found a nice cosy corner in the library, where there were sofas and chairs. I set my goodies up and sat. I was told one lady had come and was getting tea. I chatted to her for a few minutes, finding out she only lived a few roads down from me. Then I began my talk, chatting about what platforms there are for digital and print. Then the lady volunteer joined us and I recapped what I'd already said. I was asked questions about how to publish an ebook, what is needed to be done. What the platforms involve and how to get to them. My talk lasted half an hour. Then I had questions, which I did my best to answer as both the ladies wrote non-fiction with diagrams etc. Not my forte. I gave them the chance to sign up to my newsletter, which they both did. I await confirmation from Aweber for that. I also gave them a feedback questionnaire about the talk (an idea I got from an ebook by Joanna Penn). It was all good. The comments I got are 'clear, direct, well-structured' and 'simplistic'. Both said there wasn't anything that could have been done better. The one question I was keen to see answered was about attending if they had to pay a fee of 50p before hand. They both put yes. So I am now thinking I might do that.

After a stressful few days making sure my mum was going to be OK, I had a buzz at the library, esp when both ladies said they found it useful and were thinking of coming to my next one. Hurrah. For someone with Asperger's, I find that I get a buzz and enjoy sharing my knowledge of ebooks and all it entails.

My next talk is on Saturday 21 March at 2pm at the same place: Sydenham Community Library. It is going to be about discoverability as an indie author. So, if you want to find out ways on how to get readers to find you, come to my talk to find out more.

The London Book Fair 2014 - What I learnt

So I went to the London Book Fair at Earl's Court on Tuesday. I managed to get there earlier than I expected so I had time to sort myself out then find the stand I wanted to go to for a talk. The first talk was called 'Book Discovery for Authors' and was a question session to the panel of Mark Coker (Smashwords), Andrew Rhumberg (Jelly Books) and Joanna Penn (author and member of ALLi). It was all about how to get your books discovered by readers. I took lots of notes, but will only do a summary of the main points I learnt.

The challenges that authors face is shelf-space. Now that more authors are publishing ebooks. Joanna said that they solutions are to write and publish more than one book, and grow your email list. (This is something I plan to do now, and next ebook I publish will have a message on the contacts page asking if they wish to join my newsletter). Joanna also said it is a good idea to join with other authors writing the same genre and create a box set. Andrew said to have a great cover, be consistent on social media and write interesting stuff not just buy my book. Readers will determine your success. Mark said that you need to take your readers to an emotional high and make them say wow.

Joanna, who also writes non-fiction, said that when you publish a non-fiction book, check out keywords on Google etc. Don't give the book a title that readers won't look for.

Mark mentioned the 'Pre-order' he has on Smashwords. This makes it easier for readers to find the books in estores. And, if you put your ebook for pre-order and you get readers buy then, when the ebook comes out, you get the sales on the first day. Budget for this in your launch.

How do you know what works? Joanna said that indie authors are more focussed on what works.

The single most important thing to do to get discovered more - grow email list. Mark said the book.

Put your contacts page at the back, as readers want to know what you write before they know you. Price your book good, lower is best. You want to eliminate friction from reader between giving them the sample and them purchasing the book.

Then book trailers were mentioned. Don't pay too much, it's for a special audience but if you enjoy doing it, then do it.

Later at the weekend I will talk about the rest of the day. See you then.