Thursday, 14 August 2014

Don't put all your (marketing) eggs in one basket

I recently put this post on my marketing blog ( to warn others in marketing what is happening on YouTube. But because I know that some authors also use YouTube to promote their books with videos, I thought I'd post it here, too. So here it is.

After all that's been happening the last few weeks on YouTube #youtubefail I want to now say, don't put all your marketing eggs in one basket eg Google. What has been happening is that some saddo has found a loophole in YouTube's policy on flagging videos and been abusing it, resulting in lots of videos done by entrepreneurs (inc me) being flagged for some reason or even closed down. Poor Ray Higdon had his channel suspended with millions of viewers and hundreds of marketing down the drain. Because they didn't try to do anything to help, he decided to leave them. This is why Rebecca Woodhead wrote her column for What's Working Now called 'Why Google hates us'. You can read the first instalment here So, if one channel goes up the creek for you, ie YouTube, you should have a plan b or an alternative route to put your marketing material. I am in the process of uploading my videos to LinkedIn, so you can see them there as well.
Facebook is currently up and running well, so you can upload videos there for the short term, but you have to embed them, and I don't know how to do that. Or like me you can put them all on LinkedIn, which is a business network. Ideal for marketing materials. There are other video channels you can use such as Vimeo.

Meantime, I am going to concentrate on building my email lists and my marketing blog, as they are the two things I know I am good at and can do. And they aren't part of Google.

PS. If you want to get tips on how to write magazine fillers and get paid for them, I will be putting the ebook up on my marketing blog by next week. Why not become one of my leads to get access to more marketing ideas, by emailing me at or looking at

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