We had lunch. My non-dairy lunch was chicken and roasted veg with rice, which I really liked. Then it was off to the final chosen talk. The author checklist by Candy, Jon Mayhew and Judy Hindley. They posed questions to ask your publisher about: budget, prizes, press, festivals, book tours and merchandise. It was suggested that you have a meeting with publicity team, and find out if you are going to meet people who are passionate about your books. What kind of author do you want to be? Decide what events you want to do. Who are you aiming your book at? Really engage with children. Know who your gatekeepers and influences are. Booksellers, esp indies. Librarians. The school library service was mentioned as a good place to start. Teachers are best way to contact in schools. IBBY was mentioned. They have an annual congress, and call for papers which means proposals for talks. Think of who will be attending and aim your talk at them. Have an angle. (Eg Jon is gothic horror). UK Lit Agency was mentioned too as a place to contact. Parents - a good way is via Mumsnet. Reviewers: fan blogs can be influential. Carousel, Armadillo mags. It was mentioned by someone for free PR, PRLog.com.
Blogs - Candy uses long titles in hers, so there are various items that can crop up when searching.
Have a memorable book lauch. Always have family and friends. Invite local teachers and librarians.
School visits - Getting events. Jon has an info sheet to give to schools about his guidelines. When it comes to your act, don't talk about yourself. Take time to plan and care what you plan to do.
Book sales - The publisher usually has a profile of you online. Frontpage Extra was mentioned. Candy uses blogger. Author's Place, Amazon Public Notes (in US and for Kindle). Your notes on Kindle goes on there. Make lists eg Vinevoice. Youtube and Google+ are also good.
Then we ran out of time because it was over time and half way into tea time. I managed to grab a piece of fruit cake, but no drink.
After teatime, was Chris Riddell. He talked about how he became an illustrator - used to draw when he listened to his father's sermons and swap his drawings for wine gums with an old lady. Still likes wine gums. Did art at school, although it was a subject for losers, then went to art school where his mentor was Raymond Briggs. After some years, he met Paul Stewart at a Xmas party, where both of them were feeling dejected and partnered up. Paul lived one end of the road and Chris the other and they met in the pub in the middle for their meetings. Now Paul lives nearer Chris and can see from upstairs into Chris' garden. We were shown lots of his political cartoons.
After that was the prize presentation but I left near the end as I didn't want to miss my train, having wanted to get a taxi. I bumped into Janet Foxley, who offered to share a cab, so we went to the station together. I had a headache and neckache by the end of the day, prob due to not drinking enough in the afternoon, and the way I was sitting.
All in all, a good but exhausting time.