Social Media Part 2

Here is Part 2 of what Talli Roland told the RNA London chapter about social media.

Amazon - Complete your Author Central page, everywhere. Even the foreign ones, which you can do in English. You can stream videos through the page, and link your blog etc to it. It is good for readership.
Bookbub can be expensive, esp if you write women's fiction. So choose another genre.

Have a newsletter. You can put the link to it in your next book.

Goodreads - Be v careful as an author, esp with reviews. Talli mentioned there had been a well-known chick-lit author who had put a scathing review of another chick-lit author. Not good. Someone said, it might have been Eve Farr, if you don't have anything good to say, don't say anything.

There are other sites you can use; Google+, Instagram (just photos and for a younger demo), Tumblr (microblog, quotes and photos), PInterest (70% women), Klout, which you can put on your followers, what topics you write about and find out what influence you get.

Website. Talli uses Networked blogs.
Youtube - can record book excerpts and blurbs. Stream the video via your Author Central page.

You get out of it what you put in. Awareness = sales. Think global. Be genuine. Have fun.

Social Media by Talli Roland

Last Saturday I went to the London/SE chapter of the RNA. The talk was on Social Media by Talli Roland. Here are her main points.

You should be on the sites where your readers are. So, if they are on FB, be there. If they are on LinkedIn, then be there.

Facebook
Readers can expect you to be there 24/7. Build a core loyal readership. Join forums. You can find different readers in topic groups eg if you write a romance that also has knitting groups in, then find a FB group about knitting.
Don't do too much promo on your profile page, do it on your author page.
You can boost your page. When you do, choose friends and friends of friends. It costs £10. You can see how many see and share your post. And you can get 3000 per click.
When it comes to choosing friends, look at 'mutual friends'. If it's low, then don't friend them. Be positive.
On your author page, you can click on the icon at the top of the page called 'shop now' and you can put a link to your books on Amazon etc. Or you can put a link to your newsletter - that was something I added to the talk.
When you get a certain no of followers, you can't change your name. And on your profile page you have to have your real name or FB might check up on you.
Make your followers feel special and your posts useful.

Twitter
Find content that relates to your book and tweet. You can put on there the first line and last line of chapters. Post pictures of the locations in your book (made a mental note to do that in future). Take photos of where it's set.

Blogging
Still good to do.
For readers - have photos, keep it short and turn off the verifications.

I shall write part 2 on Sunday when it goes into Amazon and other sites that are useful.